Definitions

1. Introduction

Purpose of the Privacy Policy

This Privacy Policy explains how AET (“we,” “us,” “our”) collects, uses, discloses, and protects personal data obtained through our e-commerce website. We are committed to safeguarding your privacy and ensuring that your personal information is protected.

Scope

This Privacy Policy applies to all users (“you,” “your”) of the AET e-commerce website, including those who browse our site, make purchases, or interact with our services. By accessing or using our website, you agree to the terms outlined in this policy.

Definitions

– Personal Data: Any information relating to an identified or identifiable individual.

– Data Controller: AET, which determines the purposes and means of processing personal data.

– Data Processor: Third parties processing personal data on behalf of AET.

– Cookies: Small text files stored on your device to collect information about your browsing activities.

– Data Subject: The individual to whom the personal data relates.

2. Information Collection

Types of Data Collected

We collect various types of personal data, including but not limited to:

– Contact Information: Name, email address, phone number, and postal address.

– Payment Information: Credit card details, billing address, and other payment-related information.

– Account Information: Username, password, and other registration details.

– Usage Data: Information about how you interact with our website, such as IP address, browser type, and pages visited.

– Communication Data: Records of your communication with us, including emails, chats, and phone calls.

Collection Methods

We collect personal data through:

– Direct Interaction: Information you provide when creating an account, making a purchase, or contacting customer support.

– Automated Technologies: Information collected automatically through cookies, web beacons, and other tracking technologies as you navigate our website.

– Third-Party Sources: Information received from third parties, such as payment processors and marketing partners.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us understand user behavior, personalize content, and deliver relevant advertisements. You can manage your cookie preferences through your browser settings.

3. Use of Collected Information

How AET Uses Your Information

We use your personal data for the following purposes:

– Order Processing: To process and fulfill your orders, including payment processing and delivery.

– Customer Support: To respond to your inquiries and provide assistance.

– Account Management: To manage your account, including password resets and security updates.

– Marketing: To send you promotional materials and offers, with your consent.

– Website Improvement: To analyze website usage and improve our services.

– Legal Compliance: To comply with legal obligations, such as tax reporting and fraud prevention.

– We may share your information for any of these purposes with the following individuals and entities:

– Vendors engaged by AfricanEasyTrade to provide certain services to you, including, but not limited to, payment processing management and server storage. AfricanEasyTrade maintenance contracts with our vendors requiring them to only use your personal information as necessary to provide their services and requiring them to comply with the requirements of this Privacy Policy and applicable laws;

– Services used by AfricanEasyTrade to aid our ability to provide the best possible experience to you;

– AfricanEasyTrade may need to share your information for law enforcement or other legal purposes. This type of sharing may be necessary in connection with a lawsuit, claim or investigation, governmental inquiry, court order, enforcement of legal rights (e.g., contract terms, intellectual property rights, etc.), safety issue, or other similar legal or security matter.  Sharing your information for these reasons is not a regular event, but could arise from time to time. We will strive to limit the types and amount of information we may need to share for legal purposes to that which is reasonably necessary;

– We may share (or receive) information about you, including personal contact information, in the event of an acquisition, merger, sale, corporate restructuring, bankruptcy, or other similar event that involves African Easy Trade. If such an event occurs, African Easy Trade will take reasonable steps to require that your information be handled in accordance with this Privacy Policy.

Legal Bases for Processing

We process your personal data based on one or more of the following legal grounds:

– Consent: When you have given clear consent for us to process your personal data.

– Contractual Necessity: When processing is necessary for the performance of a contract with you.

– Legal Obligation: When processing is required to comply with a legal obligation.

– Legitimate Interests: When processing is necessary for our legitimate interests, provided these are not overridden by your rights.

Marketing Communications

With your consent, we may use your contact information to send you newsletters, promotional offers, and other marketing communications. You can opt-out of these communications at any time by following the unsubscribe instructions included in the emails or by sending us an email to info@africaneasytrade.com.

Data Analytics

We may use your data to perform data analytics to improve our website and services. This helps us understand user preferences, optimize our offerings, and provide a better shopping experience.

4. Data Sharing and Disclosure

Third-Party Service Providers

We may share your personal data with third-party service providers who assist us in operating our website, processing payments, delivering orders, and providing customer support. These service providers are contractually obligated to protect your data and use it only for the purposes specified by AET.

Legal Requirements

We may disclose your personal data if required by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also share your data to protect our rights, property, or safety, as well as the rights, property, or safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction. We will notify you of such a transfer and any changes to the Privacy Policy that may result.

5. User Rights and Choices

Access to Personal Data

You have the right to request access to the personal data we hold about you. This includes the right to know what data we have collected, how it is used, and who it is shared with.

Correction of Personal Data

You have the right to request the correction of any inaccurate or incomplete personal data. You can update your information directly through your account settings or by contacting our customer support.

Data Portability

You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format. This right allows you to transfer your data to another service provider if desired.

Withdrawal of Consent

If you have given consent for the processing of your personal data, you have the right to withdraw it at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

Opt-Out from Marketing

You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in the emails or by adjusting your account settings. Even if you opt out, you will still receive transactional communications related to your orders.

6. Data Security

Security Measures

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

Data Breach Protocol

In the event of a data breach that affects your personal data, we will notify you and the relevant authorities as required by law. We will also take steps to mitigate the impact and prevent future breaches.

7. Data Retention

Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. The retention period may vary depending on the type of data and the context in which it was collected.

Criteria for Retention

The criteria used to determine our retention periods include:

– Legal Requirements: We retain data as required by law or for legal defense.

– Contractual Obligations: We retain data as needed to fulfill our contractual obligations to you.

– Business Needs: We retain data as long as it is necessary to provide our services or improve our offerings.

8. International Data Transfers

Transfers Outside Your Jurisdiction

AET may transfer your personal data to countries outside your jurisdiction, including to service providers and partners located in countries that may not have equivalent data protection laws. We ensure that appropriate safeguards are in place to protect your data during such transfers.

Safeguards for International Transfers

When transferring data internationally, we use safeguards such as:

– Standard Contractual Clauses: Contracts that include specific data protection provisions.

– Data Protection Agreements: Agreements with third-party service providers that include data protection obligations.

– Certification Mechanisms: Participation in certification programs that ensure data protection compliance.

9. Children’s Privacy

Age Restrictions

AET does not knowingly collect or solicit personal data from children under the age of 16. If we learn that we have collected personal data from a child under 16 without parental consent, we will delete that data as quickly as possible.

Special Considerations

If you believe that a child under 16 has provided us with personal data, please contact us immediately, and we will take appropriate steps to remove the information.

10. Cookies and Other Tracking Technologies

Types of Cookies Used

We use the following types of cookies:

– Essential Cookies: Necessary for the functioning of our website.

– Performance Cookies: Collect information about how visitors use our website.

– Functional Cookies: Remember your preferences and enhance your experience.

– Targeting Cookies: Used to deliver relevant advertisements based on your interests.

Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

Do Not Track (DNT) Signals

Our website does not currently respond to DNT signals from browsers. However, you can manage your privacy preferences through the settings provided by your browser.

Links to External Websites

Note: This website contains links to websites that are not controlled by African Easy Trade.  Please be aware that we are not responsible for the content, security, and privacy practices of external sites. We encourage you to familiarize yourself with the privacy policy of all websites where you submit personal information.

11. Policy Updates and Changes

Notification of Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, through email or other communication.

Effective Date

This Privacy Policy is effective as of August-01-2024. Your continued use of our website after any changes take effect constitutes your acceptance of the updated policy.

12. Contact Information

For queries regarding this Privacy Policy, your personal data, or marketing, please contact us at info@africaneasytrade.com. For technical issues, please email our technical support team at bizsupport@africaneasytrade.com 

Physical address

Head office: 66 Schuyler Avenue Newark, New Jersey. 

07112, United States of America

Branch office: 122 Limca road Nkpor junction. 

Anambra State, Nigeria

Contact

Mobile/whatsapp: (234) – (0)7065844147 

Email: info@africaneasytrade.com

Data Protection Officer (DPO) Details

AET maintains a DPO on staff. For more information, please email info@africaneasytrade.com.